Supriya Varpe | Digital Marketing & Technical SEO

Hey there, I'm Supriya.

A digital marketer who turns search traffic and ad budgets into real leads and revenue. I lead paid media, technical SEO and CRM-connected funnels for B2B, healthcare and legal brands.

See my resultsLet's talk

Is your marketing working as hard as you are?

These are the problems I'm usually hired to fix.

  • Ad spend is rising but leads aren't
  • Traffic comes, but nobody books
  • Rankings are stuck on page 3
  • Leads don't reach the CRM
  • Reports don't show what's paying off

The numbers, in my own accounts

Results from my current leadership role at Caprium, April 2023 to now.

3.9xROAS on $27K+ of Google and Meta ad spend
$106K+tracked revenue, from 1,000+ CRM leads and 305 patient conversions
+86.6%organic impressions in a year (44.9K to 83.8K), with clicks up 22%
~$162cost per patient acquired, from 220 booked appointments
40.4 → 30.0average keyword position

How I got here

From executing SEO tasks to leading teams and full-funnel growth.

  1. Apr 2023 to now

    Sr. Digital Marketing Team Lead, Caprium

    • Run Google Ads, Meta Ads, Yelp and Local Services Ads, plus affiliate channels, aimed at lead volume and lower CPA.
    • Lead technical SEO audits: site and content architecture, redirects, Core Web Vitals and on-page work.
    • Build GoHighLevel funnels that track a prospect from first click to paid patient.
    • Work with developers on GTM, tracking pixels, attribution and API integrations. Shape SEO, AEO and GEO strategy for AI-driven search.
  2. 2018 to 2022

    Assistant Manager, Digital Marketing, Transparency Market Research

    • Led B2B lead generation and niche SEO for market research reports across industries and regions.
    • Ran link building, guest blogging and digital PR, with competitor and backlink analysis in SEMrush, Ahrefs and Screaming Frog.
  3. 2016 to 2018

    Sr. Digital Marketing Team Lead, Absolute Reports

    • Ran SEO and lead-generation campaigns, from keyword research to off-page outreach and content promotion.
  4. 2014 to 2016

    Sr. SEO Executive, WMS India (Wondersoft Multimedia)

    • Delivered international SEO for Swedish clients and wrote monthly performance reports. Took one keyword from rank #100 to #12.
  5. 2013 to 2014

    SEO Executive, Majorbrains IT Solution

    • Local SEO, business listings and citations, and early social media work.

What I do

Skills grouped by the job they do for your business.

Paid media

Google Ads, Meta Ads, Yelp and Local Services Ads, media buying, budget optimisation and ROAS-focused scaling.

Technical SEO and AI search

Site audits, structured data, content architecture, intent mapping, plus AI Overviews, AEO and GEO optimisation.

Funnels and CRM

Lead capture, nurture workflows, GoHighLevel, conversion rate optimisation and affiliate tracking.

Analytics and tracking

GA4, GTM, Looker Studio, Search Console, SEMrush, Screaming Frog, KPI dashboards and attribution.

Integrations

Google Ads API, Meta Marketing API, OAuth 2.0, and HTML, CSS and JavaScript for landing page and tracking work.

Leading teams

Mentoring, agency and contractor management, and executive reporting.

Recognition and learning

Awards I'm proud of, and the credentials behind the work.

Awards

  • Employee of the Quarter, Caprium, 2023: built a Python URL indexing tool
  • Employee of the Quarter, Fact.MR, 2020: lead generation for APAC and Europe
  • Star Performer Q2, WMS India, 2015: keyword ranking #100 to #12

Certifications and education

  • Google Ads (Search, Display, Performance)
  • Meta Blueprint (Facebook and Instagram Ads)
  • Google Analytics (GA4)
  • Master of Computer Science, Pune University, 2013
  • Bachelor of Computer Science, Pune University, 2011

Let's grow something together.

I'm open to Performance Marketing, Digital Marketing Manager and Growth Marketing roles. Send me a note and I'll reply soon.

Email meCall 99226 99448